SATS POC → March 2027 · Story & Strategy Workshop · 18 August 2026
Stage 01 — Now
Build the Model
★ Clubcard Reference
ACA
Grace
Nurses
SATS
Frequent Flyers
DATA
COST
OTHER
Stage 02
Commercial Model Developed
Core model locked
Populate with real data
Operations process
Consultancy proposition
Output
The equation written in words. This + this = that. Ready to test at SATS.
Stage 03
JST Sells
AI Video content
Visual proposition for pitching
Resource secured
Sale pipeline built
Channel
Proven model becomes the pitch. AI video is the asset. Pipeline converts.
Stage 04 — Target
Rename & Rebrand
RENAME RE BRAND
Target
MARCH 2027
Proof case delivered.
Commercial model proven.
Brand ready for scale.
Proof Case
SATS POC
→
What this means: SATS is not just a client — it’s the proof case that locks the commercial model and triggers the rebrand. The entire roadmap hangs on what SATS produces. If the hypothesis holds (10% savings > ASF cost), the business case is proven and the brand can scale. If not, the pivot happens before March 2027.