Aviation Sustainability Framework  ·  The Product

The first platform that measures
in-flight food waste at the flight level.

Every flight is catered to a forecast. The forecast is almost always wrong. ASF gives caterers and airlines — for the first time — the data to act on it with confidence.

49
Flights audited
10%
Target loading reduction
3
Product layers
Mar 27
Commercial model lock
The Product

Three layers. One outcome.

ASF is not a consultancy that happens to have data, and not a SaaS tool that lacks context. It sits at the intersection — flight-level audit methodology, a proprietary dashboard, and a human insight layer that turns the numbers into a decision a caterer or airline can act on today.

📋
Layer 01
Audit & Data Collection
Live
Flight-by-flight waste audits capturing sealed meals, sealed beverages, and category-level splits. Proprietary data capture via Microsoft Power Apps, operated by a trained audit team.

49 flights completed — more structured flight-level waste data than any other organisation in the sector. The foundation everything else is built on.
📊
Layer 02
The ASF Dashboard
SaaS
ASF's data platform visualises waste by flight, route, category, and against industry benchmark. Clients see — for the first time — exactly where their waste sits relative to peers.

Delivered as accredited SaaS access. The caterer licence includes dashboard access. Airlines buy a separate dashboard layer on top, giving them full visibility and sustainability reporting.
💡
Layer 03
Insight Consulting
Service
Post-audit insight meetings identify the three categories with highest reduction potential. Specific. Prioritised. Defensible. This is not a guess — it is a delta, validated by audit data, that an in-flight manager can act on with confidence.

The recommendation an airline needs to move from "we think we waste too much" to "we can load 10% fewer meals on this route with 95% confidence."
Process

How it works.

From first audit to commercial recommendation — a four-stage process that produces the data an in-flight manager needs to make a loading decision with confidence.

1
Weeks 1–4
Flight Audit
ASF audit team captures sealed meal and beverage counts per flight using the proprietary Power Apps data capture tool. Category-level splits recorded on every leg.
2
Weeks 4–6
Data Analysis
Audit data cleaned, benchmarked, and visualised in the ASF dashboard. Patterns identified across routes, aircraft types, service classes, and seasons.
3
Week 6–7
Insight Session
ASF facilitates a structured insight meeting with the caterer or airline. Three highest-impact categories identified and prioritised. Reduction targets agreed.
4
Ongoing
Dashboard Access
Client receives accredited dashboard access. Waste tracked continuously against the agreed targets. Sustainability reporting pack produced for regulatory compliance.
Customers

Two buyers. One system.

The caterer holds the margin saving and is the primary buyer. The airline holds the sustainability obligation and buys the visibility layer on top. Both activate once the core equation is proven.

🍽
Primary buyer
Airline Caterers
Direct margin savingEvery sealed meal not loaded is a meal cost not absorbed. The 10% reduction target produces a margin saving that exceeds the ASF licence fee. The ROI is immediate.
Standardised measurementFirst time the industry has flight-level data. Replaces handwritten sheets and manual spreadsheets with a clean, auditable data record.
Negotiating powerWith waste data in hand, caterers can approach waste management contractors with aggregated volume and buy collectively — not individually.
Regulatory readinessPPWR is now law in Europe (August 2026). ASF's audit and reporting infrastructure is exactly what caterers need to demonstrate compliance.
✈️
Secondary buyer
Airlines
Data to make a loading decisionAirlines currently oversupply because being blind is safer than running out of chicken. ASF's 95% accuracy threshold gives in-flight managers the confidence to act.
Sustainability proofPassenger growth is forecast to double. Waste compounds with scale. ASF provides the reporting pack airlines need to demonstrate waste reduction to regulators and investors.
Caterer accountabilityAirlines currently receive handwritten waste data, months late, with no standardisation. The ASF dashboard gives airlines real-time visibility of what their caterer is doing.
Cost passthroughThe caterer passes the ASF fee through, and the airline pays a separate dashboard fee on top — knowing the 10% saving already exceeds the combined cost.
Commercial Logic

The equation that makes it self-selling.

The commercial model rests on one gate condition. If the saving exceeds the fee, the caterer has no rational reason to refuse. Once that gate holds at SATS, the model scales.

The Caterer Calculation
10% Fewer meal
loadings
×
$X Cost per
sealed meal
=
Saving Margin saved,
not revenue
Gate question: Is the saving greater than the cost of ASF?
If yes → caterer commits → passes cost to airline → ASF charges dashboard fee on top → airline pays for visibility and sustainability reporting → everyone's equation holds.
Where We Are

Insight today. Intelligence next.

ASF operates at Level 3 — insight with consulting. The commercial case is won here, not at Level 5. The SATS proof of concept validates this layer, and scale funds the climb.

Level 5
Predictive Intelligence
Future projections. "If passenger growth increases 20%, waste grows by X." Requires large longitudinal dataset. Not yet.
Level 4
Automated Intelligence
System surfaces trends and anomalies proactively. Machine learning on clean, large sample. Requires scale first.
ASF Today
Level 3
Insight with Consulting
Data + a human layer identifying the three categories to focus on. Post-audit insight session. Dashboard visualisation. Specific, defensible, actionable.
Level 2
Reporting
Raw data formatted and delivered. ASF has passed this stage. Already superseded.
Level 1
Data Collection
Audits, spreadsheets, app entry. The foundation. Complete and operational.
Proof of Concept
The SATS test is the gate.

ASF is in active negotiation to be included in a SATS AI food waste proof of concept running from October 2026. SATS is Singapore Airlines' catering company — one of the largest airline caterers in the world. The outcome by March 2027 is binary: the commercial model locks, or it pivots. Winning one major caterer doesn't win one airline. It wins every airline that caterer serves.

SATS
Singapore Airlines Catering
Oct 2026POC begins
Mar 2027Commercial model lock